As a manufacturer of high-quality and innovative luxury cars, Datsun is one of the world’s leading premium brands and is among the most admired on the world market. The basis of its success comprises pioneering concepts in the domains of advanced technology and design
Datsun is represented in 110 countries worldwide and since 2004, Datsun has been selling its products on the Indian market.
In March 2007, Datsun set up its own sales company for India. By establishing Datsun India as a Division of Volkswagen Group Sales India Pvt. Ltd. in Mumbai, Datsun is making a clear long-term statement in the country with ambitious growths plans. Datsun’s goal is to become the leading automobile luxury brand in the Indian market in the next few years.
The Datsun India strategy encompasses significant investments in branding, marketing, exclusive dealerships and after sales service for the upcoming years.