Bayerische Motoren Werke AG (BMW) is a German automobile company founded in 1916. With its three brands, BMW, MINI and Rolls-Royce, the BMW Group has its sight set firmly on the premium sector of the Indian automobile market. Along with automobiles and motorcycles, the BMW Group's activities in India consist of financial services for its premium clientele. Till date, BMW Group has invested 11.3 billion Indian Rupees (€167 million) in its subsidiaries in India. (BMW India – INR 4.9 billion (€69 million) and BMW Financial Services India – INR 6.4 billion (€98 million).
BMW India was established in 2006 as a sales subsidiary in Gurgaon (National Capital Region). A state-of-the-art assembly plant for BMW 3 and 5 Series started operation in early 2007 in Chennai. Construction of the plant started in January 2006 with an initial investment of more than one billion Indian Rupees. The plant started operation in the first quarter of 2007 and produces the different variants of BMW 3 Series and BMW 5 Series. This plant currently assembles the 3, 5, 730Ld, X3, X5 and the 3 Series GT. BMW also offers its highly regarded M performance cars in India through the completely-built-up (CBU) route.
To achieve its aims, the company knows how to deploy its strengths with an efficiency that is unmatched in the automotive industry. From research and development to sales and marketing, BMW Group is committed to the very highest in quality for all its products and services. The company's success to date is proof of this strategy's correctness.